Tuesday, April 28, 2015

DC and Mattel Unite to Create Superheroes for Girls

DC and Mattel collaborate to create a superhero for little girls to get in touch with their growing female audience. According to Comics Beat, 47 percent of comic fans are women

More of this story from Time.com

“DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters,” said DC Entertainment President Diane Nelson in a statement. “I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”

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